PHAAT – Five Essential Presentation Components
I’ve been a screenwriter for almost 20 years and have taught screenwriting for half that long. The elements of dramatic storytelling that all screenwriters learn from day one are equally important and...
View Article5 Ways to Promote Your Business for Free
Favorable PR is always helpful to the bottom line of a small business. There are many paths leading to business exposure that come with a price tag, but many people don’t know about all the ways you...
View ArticleWebsite Content 101: 9 Tips for Writing Great Website Content
Writing website content for your first website—or fifth version of your website—is really hard. Even though you know your business better than anyone else, taking an objective look at it, pinpointing...
View ArticleWe’re Not Talking Mobile Anymore – We’re Living It
This is blog post has been adapted from its original version, which was published on CMSWire and written by Debra Lavoy. Mobile used to be about “mobile access” but that’s not all it is anymore. Our...
View ArticleFirst Things First: Starting with “Why” in Website Content Development
I have often railed about how web content should connect with your target audience and not simply broadcast what you do. The audience is in charge online and, therefore, you need to speak directly to...
View ArticleSocial Media Vending Machine
A few months ago, my three year old cousin was over, and he was dissatisfied that I was watching the news on TV. He walked up to my 50″ plasma and started swiping his hand against the screen to change...
View Article9 Social Media Crimes to Avoid
Given the prevalent use of social media among professionals, small businesses, huge corporations, and everyone in between, it still surprises me that the following 9 social media crimes are continually...
View ArticleFlash on My iPad and iPhone? Don’t Mind if I Do!
I’m a firm believer that Apple is winning the 21st century’s smart phone wars. There’s no question that the iPad is dominating the tablet market by what is actually a completely embarrassing margin....
View ArticleLeading Organizations into the Present
Last week’s OpenText’s Purpose-Driven Speakers Series event in DC featured Michael Edson, Director of Web and New Media Strategy at the Smithsonian Institution. Michael is always enthusiastic and...
View ArticleHow to Sniff Out a Bad Sales Manager
The success of a sales team is linked to the team’s management strategies. Sales managers tend to be vocal when talking about underperformance, but they don’t always reflect on their own contribution...
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